David Savastano, Ink World Editor01.20.11
As recent conferences and announcements have shown, printed electronics is edging closer to becoming a more mainstream technology. New products are heading toward production, and investments are on the upswing.
Printechnologics, a Chemnitz, Germany-based specialist in creating electronic features on paper or foil through the use of conventional printing methods, has become very prominent in recent months.
In October, the company announced a deal with 3M New Ventures, in which 3M received a stake in Printechnologics.
At Printed Electronics and Photovoltaics USA 2010, held in Santa Clara, CA in early December, Printechnologics broke the news that its AirCode touch, the first technology allowing advertisers to bridge the gap of print and digital world in a intuitive way, by using the touch screens of electronic devices to read digital data invisibly hidden in paper, is now available. Printechnologics is working closely with major brand owners in developing this technology.
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