The market for metallics is off to a strong start for the first half of 2010, and companies are cautiously optimistic that the upward trend will continue.
Kerry Pianoforte, Ink World Associate Editor07.19.10
The global recession has continued to impact metallics in the graphic arts market over the last two years, but metallic pigment manufacturers Ink World spoke with have seen at least a slight turnaround in the marketplace in the last half of the year.
“The effect pigments segment of the graphics arts market was certainly not immune to the global economic crisis of late 2008 and 2009,” said Aaron Hollman, global product manager – effect pigments, Sun Chemical Performance Pigments. “However, we have certainly seen an upward trend in sales in the first half of 2010. Although we are off to a strong start, there is still a high degree of uncertainty regarding demand for the balance of the year. We are cautiously optimistic about the potential for sustained growth in the second half and will continue to invest in new product development.”
“In line with the whole industry, ECKART was affected by the global economic crisis with a slump in sales starting in
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