Sean Milmo, Ink World European Editor03.24.10
The economic crisis in Europe is becoming a long haul for ink producers and other players in the printing supply chain.
Some sectors, like publishing, look unlikely to regain the level of sales before the recession for several years, if at all.
Ink makers are having to adapt to the probability that the segments they supply will have been transformed by the time normal economic conditions return.
“The recession has been a wake-up call,” said Felipe Mellado, Sun Chemical’s chief marketing officer. “It has made all of us realize how the world is changing.”
Currently, low prices and an unwillingness of banks to lend money to hard-pressed printers is making it difficult for ink producers and other operators in the printing sector to prepare themselves for the new market conditions after the downturn.
“Pricing is a big issue for the whole industry, as well as availability of investment money,” complained one senior ink compa
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