Gravure must continue to improve turnaround times while remaining competitive on cost in order to expand market penetration.
Kerry Pianoforte, Ink World Associate Editor05.08.08
Gravure printing has always been a popular printing process for both the publication and packaging
The Packaging and Label Gravure Association (PLGA) recently presented its Print Quality Award for Paperboard-Top Coated award to Wrigley’s “5” Family (Cobalt, Flair, Rain), printed by Alcan Packaging-Montreal, Canada.
markets because of the high quality it delivers.
Although other processes, notably flexographic printing, have threatened to take over gravure’s piece of the pie, recent improvements over the last few years in both cost and turnaround time have allowed gravure to retain its position in the market.
The Publication Market
Although it remains a dominant player in the printing market, the publication gravure market must still face the challenges presented by a marked decline in magazine circulation, the move to internet-based advertising and increasing raw material cos
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