European pigment manufacturers are developing new product and software innovations to meet the increasing demand for color.
Sean Milmo, Ink World European Editor10.10.05
Suppliers of printing ink pigments in Europe should be fairly optimistic about their prospects because trends in fashion are moving in their favor.
A revival in the appeal of chromatic colors is being forecast to take place over the next few years as people take a greater liking for shades of red, blue and green. At the same time, metallic effects are expected to continue to retain popularity.
Some color specialists are predicting that the prevalent look will be strong chromatic colors mixed with a metallic hue.
“We are already seeing a swing to bright colors with a metallic edge in the fashion market,” said a marketing executive at one pigment producer. “Past experience shows that sooner or later what happens in the fashion world will spread into other sectors like graphics. In printing, we could see the first changes in trends in parts of the packaging market with a greater emphasis on clear, brilliant colors.”
A greater preponderance of color has beco
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