The trend toward greater use of color will also present technological and cost challenges for ink formulators and pigment manufacturers
Sean Milmo, Ink World European Editor10.28.09
Graphics in Europe are becoming more colorful, which raises hopes of higher sales and improved margins for both ink companies and their pigment suppliers.
But the trend toward greater use of color will also present technological and cost challenges for ink formulators and pigment manufacturers.
“Printers will be wanting to use more color, but they will also be looking to have higher quality color inks without a rise in cost,” said an ink company sales manager. “The problem is that it is difficult to provide higher quality color without pushing up costs because of the expense of the pigments.”
Makers of metallic pigments are expecting continued strong demand for metallic effects in printing. But designers will be wanting a metallic appearance to be combined with more colors, even though metallic and organic pigment often do not work well together.
In fact, color experts are claiming that chromatic colors will become more prominent across a wide range of secto
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