Printers, ink and equipment suppliers are working to make gravure a strong short-run alternative. It remains to be seen if gravure can overcome its image of being a high quality, large-run process and successfully reach out to the ever-increasing short-run marketplace.
David Savastano, Ink World Editor09.09.05
As was the case for every major printing segment, gravure printers had a difficult year in 2001, particularly on the publication side. While that is not necessarily a surprise, there are concerns that gravure’s market is being further eroded by quality gains made by flexo and press speed and width improvements by offset.
The key challenge to gravure is the belief that it cannot be a viable short-run printing process, a serious concern considering that printers are facing increased demands for shorter, more localized runs. Gravure printers and industry official say that is false, but gravure’s share of the market has not grown substantially in recent years.
It’s an important issue for many ink manufacturers: in the U.S. market alone, Ink World estimates that sales of gravure ink are nearly $600 million, split fairly evenly between publication and packaging.
There are more gains being made in short-run capabilities, and press manufacturers are creating mor
Continue reading this story and get 24/7 access to Covering the Printing Inks, Coatings and Allied Industries - Ink World for FREE
Ink World magazine has tracked the growth of the ink industry and its allied industries through years of changes, technology, evolution, consolidation and market development. No other magazine has been around for as long or covered as much of the global printing ink business. This website is dedicated to providing in-depth industry coverage and late-breaking news.
Already a subscriber? Login