1221 JX Hilversum
Phone: +31 35 688 44 11
Fax: +31 35 688 44 04
Sales: $130 million (Ink World estimate).
Major Products: Conventional sheetfed inks, waterless offset inks, UV curable, water-based flexo inks and coatings, water-based gravure inks, wide format inkjet inks.
Key Personnel: Wim van Mastrigt, managing director; Jan van der Laan, finance and purchase director; Benno Prijs, sales director.
Operating Facilities: Headquarters in Hilversum, the Netherlands. Subsidiaries: Van Son Holland Ink Corporation of America, Van Son Korea and Van Son Ink Shanghai.
Number of Employees: 275 (Ink World estimate).
Comments: Royal Dutch Printing Ink Factories Van Son enjoyed growth in 2015, driven by its newest sheetfed inks. If drupa 2016 is any evidence, the company anticipates further growth in 2016 and beyond.
“At drupa, we again had the confirmation that our top line products Supreme, The Ultimate and PrimeBIO are extremely successful in the market and will drive our sales forward in 2016 as they did in 2015,” said Wim van Mastrigt, managing director for Van Son. “Printers confirmed at drupa that they are experiencing with both ink series versatile high speed, user-friendly process inks that work well on straight presses as well as perfecting presses due to fast controlled water pick-up and consistent color control.”
On the packaging side, Van Son is bringing its PrimeBIO technology to low migration inks. Based on the varnish and resin technology used in the vegetable oil-based PrimeBIO process series, Van Son R&D developed PrimePACK, a low migration ink with the same excellent printing characteristics as PrimeBIO. This new low migration ink is ISEGA-certified.
One of Van Son’s strngths is its distribution network, and the company is adding to its ranks.
“The great performance and consistencies of our products, and the continuous changes in the direct and indirect distribution in many countries over the last years, enable us to grow our worldwide distributor network year over year,” van Mastrigt noted. “Van Son’s distribution strategy will always be a constant factor, meaning working with and through independent, professional distributors on a selective or exclusive basis to serve printers worldwide.”
In order to further improve its performance to Van Son distributors in the Caribbean, Central and Latin America, van Mastrigt reported that Van Son’s commercial and technical sales to these areas will be more and more driven out of Van Son Holland Ink Corporation, with offices in New York and a support facility in Chicago.
“Also, our so-called ‘Direct-Thru-Distribution’ strategy in the US is enabling us to grow our market presence in the US together with our distributing partners,” he added. “The combination of commercially strong distributors and the ink expertise of Van Son’s technical consultants is well rewarded by US printers.”
Flexo inks are also a growth area for Van Son. “Van Son Liquids – our water-based flexographic ink division – is benefiting from the same US structure and increasing our market share,” van Mastrigt said.