Des Moines, IA 50321
Phone: (515) 471-2100
or (800) 728-8200
Fax: (515) 471-2202
Total CUSA Sales: $200 million
Major Products: Solvent-based, water-based, energy curable and specialty liquid inks and coatings and related point-of-use services for the flexible packaging, label, sheetfed, tobacco, liquid food packaging and paper and board industries using flexo, rotogravure and offset printing.
Key Personnel: Dave Hiserodt, president CUSA region; Chris Booher, president, narrow web CUSA; Terry Davis, VP sales, flexible packaging CUSA; Lothar Schaeffeler, VP technology Americas; Dean Radford, VP technology narrow web CUSA.
Number of Employees: 575 (CUSA).
Operating Facilities: Des Moines, IA – CUSA (Canada and U.S.) headquarters and two manufacturing locations; Morganton, NC – Siegwerk EIC headquarters; Spartanburg, SC; Neenah, WI; Drums, PA; Vacaville, CA; Baltimore, MD; Chicago, IL; Cincinnati, OH; Dallas, TX; Ontario, CA; Brampton, Ontario, Canada; Laval, Quebec, Canada.
Comments: The packaging ink field has been one of the strongest areas for the ink industry in recent years. For Siegwerk CUSA (Canada and U.S.), whose core business is in the packaging ink field, 2014 was a solid year for the company.
“Siegwerk CUSA fared well in 2014,” said Dave Hiserodt, president CUSA region. “We saw good results in new customer growth, particularly on our high speed ink technologies and energy curable portfolio. The stable raw material market kept margins at an acceptable level but certain cost areas were a challenge, particularly on the logistics side.
“Siegwerk CUSA saw little to no growth in the flexible packaging market in 2014,” Hiserodt added. “The label or narrow web market did see some growth in the energy curable arena. Customer consolidation continues to occur throughout both the flexible packaging and narrow web market segments.”
Among the highlights for Siegwerk during 2014 was the introduction of the Global InHouse Harmonization for Siegwerk globally, which allows the company to share and implement best practices throughout customer ink room locations, thus providing world-class guidance and support.
Another highlight was the introduction of Siegwerk EIC’s UV LED ink technology for shrink sleeves at Labelexpo.
Siegwerk’s flexible packaging division hosted its second INKday – a day of education and discussion between printers, end users and industry co-suppliers regarding ink. Siegwerk also invested in water-based manufacturing automation, and continued the development and commercial success in its high-speed ink platform for flexible packaging.
Hiserodt said that a key growth area for Siegwerk CUSA’s narrow web market is in energy curable products.
“In 2013, Siegwerk EIC completed its expansion and moved into a larger, more automated manufacturing facility. This facility also allows for expanded laboratory facilities,” Hiserodt reported.
New ink technologies for flexible packaging and overprint varnishes are also leading to growth for Siegwerk.
“From a flexible packaging perspective, a key technology which has helped Siegwerk gain a competitive advantage is its high speed ink technology,” said Hiserodt. “With proven commercial solutions, Siegwerk continues to provide a high speed answer to the ever changing market for printers. Another technology that has seen a growth in demand is matte as well as other tactile overprint varnishes. This unique offering provides a vibrant contrast on substrates, allowing for a different appearance or feel and ultimately providing increased shelf appeal for the brand owner.”
Regulatory mandates are of particular interest to food packaging manufacturers, and ink suppliers are working closely on meeting these needs.
“A key focus for Siegwerk globally is product safety and regulatory,” Hiserodt noted. “Siegwerk works hard to ensure that its products meet the strictest of regulatory standards. In addition, Siegwerk assists its customers by providing guidance and support of ink-related product safety topics. As brands become more and more global, product safety will play a more important role in every aspect of the packaging supply chain.”
Raw material prices have largely stabilized, but declining crude oil prices and the strengthening U.S. dollar are impacting costs.
“In the U.S. and Canada, raw materials have relatively stabilized and were not an area of concern in 2014 with the exception of certain materials,” Hiserodt said. “Moving into 2015, movement in oil as well as the strengthening U.S. dollar have had some effects on raw materials throughout the world. These effects vary in impact depending on the product category and sourcing region.”
Hiserodt said that 2015 will be a year for Siegwerk CUSA to continue to build on its efforts toward commercial, technical, supply chain, service and safety excellence, not only for its customer base but also for its employees.
“As we have recently completed our long-term planning process, we have outlined significant investments in production automation, additional technical resources both in development and customer support and new service programs to bring greater value to our customer base,” Hiserodt concluded.