Ink World Interview: Haim Levit, VP and GM, HP Industrial

Editor’s Note: The world of printing is evolving, with digital printing making gains through virtually every segment, driven by key advantages such as being able to print short runs with no minimum order threshold, less waste and fast turnaround times. Haim Levit, VP and GM, HP Industrial, offers his insights into the changes we are seeing.

Ink World: Is HP seeing strong growth throughout its digital printing portfolio?

Haim Levit: There is no question that the strength of our digital portfolio, driven by our Indigo and Thermal InkJet technologies, is driving growth. We are proud to offer the most comprehensive ready-to-go portfolio in our history and the most advanced digital product portfolio on the market. Our customers are expanding faster than ever – outpacing market growth across the board and producing more pages than ever before. HP Indigo customers grew six times faster than the market last year, and we recently celebrated a new A4 inkjet page volume record: 750 billion impressions (printed cumulatively). With regards to our commercial growth, we closed FY’22 with 53% marke