Growth Drivers for the Inkjet Ink Market

There are many reasons why the digital printing market continues to enjoy rapid growth, and in talking with ink industry leaders, economics, flexibility and new advances are among the keys to this expansion.

Gabriela Kim, global marketing manager – DuPont Artistri Digital Inks, observed that there is a combination of factors that favors digital printing lately. “Among them, shorter runs and personalization are two trends that make digital printing a better fit for printing,” Kim said. “In addition, the current market environment, with cost challenges and substrates shortages, pressures the printers’ profitability.

“That’s when digital printing can come in handy to printers that also work with an analog printer, assigning specific jobs to digital or analog print, maximizing their profitability,” Kim noted. “And sustainability is a key aspect. Digital printing is a more sustainable printing tec