Benefits include quality, customization and speed to market in apparel, soft signage and other key segments.
David Savastano, Editor08.10.17
As digital printing technologies make inroads into the world of textiles, reaching more than $1 billion in sales, textile manufacturers are seeing more advantages to using inkjet printing, particularly in the apparel and soft signage segments. These benefits include quality, customization and speed to market.
For example, Tommy Martin, product manager, Textiles & Apparel Business Development for Mimaki USA, noted that high quality prints, low overhead cost, more efficient, easy web-to-print custom goods delivery are key benefits.
Dr. Christophe Bulliard, marketing director, Sensient Imaging Technologies SA, said that the ability to rapidly produce new lines is a huge advantage. Being able to compete on cost will be the next major hurdle, he added.
“So far, digital printing has been an essential brick allowing the construction of fast fashion, a model based on very short cycles at the retailer levels,” Dr. Bulliard observed. “The higher &
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