‘Textures by Domino’ adds to shelf presence for packages.
David Savastano, Editor01.12.17
In the constant battle for the attention of consumers, brand owners are always looking for ways to separate their products from competitors. Adding tactile elements to packaging is one approach, but with the growth of digital printing, textures have not been available.
Domino Digital Printing has changed this with “Textures by Domino,” which the company offers on its Domino N610i digital UV inkjet label press. Launched at Labelexpo Americas 2014, the N610i Digital label press is 13.4" web width / 13.11" print width, and prints at speeds of speeds up to 75m/min (246ft/min). The press uses UV curable inks.
“Textures by Domino” was launched recently in North America during Labelexpo 2016. The textures that can be printed are practically limitless; the effects range from raised, grainy feels and metallics to glossy effects.
“Consumers don’t just u
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