Merger strengthens customer service and technology transfer capabilities.
David Savastano, Editor01.27.16
When companies are acquired, a key question is how to integrate the respective brands. Keeping more than one organization has advantages, but it can also slow down service and R&D.
With annual sales of more than €1.95 billion ($2.37 billion) in 2014, ALTANA is one of the world’s largest chemical companies. With sales of €332.1 million ($404 million) in 2014, ACTEGA Coatings & Sealants – one of four ALTANA divisions - is a global leader in the areas of specialty coatings, printing inks, adhesives and sealants.
Over the years, ACTEGA has added a variety of industry leaders throughout the world. In North America alone, the company added Kelstar International in 2005, Rad-Cure Corporation (2006) and Water Ink Technologies (WIT) in (2009). Rad-Cure was integrated into WIT, and Kelstar and WIT have been separate subsidiaries since.
With an eye on improving its customer-facing structure, ALTANA announced the merger of the two entities t
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