Speakers at the recent TLMI Technical Conference delved into NFC, Bluetooth, augmented reality and printed electronics.
Greg Hrinya, Label and Narrow Web Associate Editor09.17.15
In an industry typically defined by traditionalism and consistency, smart technology is poised for a major breakthrough. The rapidly-changing capabilities of smart labels were a hot topic at the TLMI 2015 Technical Conference on September 2, 2015, as industry experts gathered to examine changes that have already occurred and others that might be on the horizon.
Colleen Twomey, assistant professor at Cal Poly State University, Tim McDonough, president and CEO at Flexo-Graphics, and Kurt Hudson, global director of digital printing at Actega, participated in presentations and a panel discussion on “Interactive Labels: Are You Immune to Kryptonite?” The three speakers highlighted different aspects of smart technology, including the presence of NFC, Bluetooth, augmented reality and printed electronics. They explored how far the technology has come and how brands continue to improve on the QR reader.
“NFC can be used as card emulation, so I can conduct com
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