Catherine Diamond, Associate Editor02.17.15
More than half of Americans (56 percent) would like to have more sustainable options for the paper and packaging products they purchase, according to a new survey released by Asia Pulp and Paper (APP). Additionally, 42 percent of survey respondents indicate that they are willing to pay more for sustainable paper or products in sustainable packaging.
While preferences range across generations, a clear inclination towards more sustainable / eco-friendly options in paper and product packaging is emerging. According to the survey, 63 percent of Millennials indicate a strong preference for having more sustainable options in the paper and product packaging they purchase. This sentiment is also high among other generations, with more than half of both GenXers (51 percent) and Baby Boomers (55 percent) saying they would like to see a wider range of earth-friendly paper and product packaging options.
“The U.S. market is seeing an increasing number of Americans placing higher levels
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