The commercial sheetfed market continues to struggle, while folding carton enjoyed growth during the past year
David Savastano, Ink World Editor04.05.12
The commercial sheetfed printing market has been struggling in recent years, caused by a variety of factors. In particular, the growth of digital technologies has cut into offset as print buyers look to utilize shorter run lengths and personalize copy. The ability to get news through the Internet has impacted newspapers and magazines, and is driving advertising toward the Web.
The global recession also hit the commercial sheetfed market hard, and many printers have either consolidated their operations or left the market altogether.
“Despite the slowly improving economy, print buyers in 2011 were still cautious with their discretionary spending on such items as advertising displays and collateral materials,” said Brian Breidigan, vice president of product management for commercial inks, North American Inks, Sun Chemical. “The commercial sheetfed market overall continues to be flat.”
Against that backdrop, sheetfed ink manufacturers are also facing challengin
Continue reading this story and get 24/7 access to Covering the Printing Inks, Coatings and Allied Industries - Ink World for FREE
Ink World magazine has tracked the growth of the ink industry and its allied industries through years of changes, technology, evolution, consolidation and market development. No other magazine has been around for as long or covered as much of the global printing ink business. This website is dedicated to providing in-depth industry coverage and late-breaking news.
Already a subscriber? Login