David Savastano, Ink World Editor04.05.12
The commercial sheetfed printing market has been struggling in recent years, caused by a variety of factors. In particular, the growth of digital technologies has cut into offset as print buyers look to utilize shorter run lengths and personalize copy. The ability to get news through the Internet has impacted newspapers and magazines, and is driving advertising toward the Web.
The global recession also hit the commercial sheetfed market hard, and many printers have either consolidated their operations or left the market altogether.
“Despite the slowly improving economy, print buyers in 2011 were still cautious with their discretionary spending on such items as advertising displays and collateral materials,” said Brian Breidigan, vice president of product management for commercial inks, North American Inks, Sun Chemical. “The commercial sheetfed market overall continues to be flat.”
Against that backdrop, sheetfed ink manufacturers are also facing challengin
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