04.09.09
First Flavor and US Ink announced the debut of Taste-it Notes, a new kind of “sticky note” that newspaper publishers and printers can place on the front page of newspapers to engage readers in a never-before-offered taste sampling advertising experience.
Taste-it Notes are created using First Flavor’s Peel ‘n Taste edible film technology and US Ink’s news ink capabilities to create an interactive ad that readers can use to literally smell and taste a flavored food, beverage or other flavored product.
Each Taste-it Note provides readers with an easy-to-open, tamper evident foil pouch in a multi-layered sticky note format and brings taste sampling to a print newspaper’s audience. This delivery leverages the power of print advertising and brings an interactive experience that is not possible with online, television or radio ads.
“We are extremely excited about the potential of Taste-it Notes and our Peel ‘n Taste flavor strips to engage newspaper readers in flavorful advertising,” said Jay Minkoff, president and CEO of First Flavor. “We believe this type of sensory experience helps companies connect to their customers in a completely new and innovative way and drives product trial – and according to research reports conducted by our past clients, it works.”
“We believe Taste-it Notes could be a breakthrough in newspaper advertising – at a time when newspaper executives are increasingly interested in innovative solutions that will assist their print advertisers to increase revenue and differentiate their brand,” said Michael J. Dodd, president at US Ink. “Now, advertisers that are seeking these creative ways of breaking through the clutter of messages all targeted at the same people can use our Taste-it Notes and this new taste marketing technology to enhance the power of their printed products.”
First Flavor’s Peel ‘n Taste technology has been used to drive successful advertising campaigns for numerous established brands, including Welch’s, Campbell’s, Arm & Hammer, SKYY Vodka and Sunny Delight.
Taste-it Notes are created using First Flavor’s Peel ‘n Taste edible film technology and US Ink’s news ink capabilities to create an interactive ad that readers can use to literally smell and taste a flavored food, beverage or other flavored product.
Each Taste-it Note provides readers with an easy-to-open, tamper evident foil pouch in a multi-layered sticky note format and brings taste sampling to a print newspaper’s audience. This delivery leverages the power of print advertising and brings an interactive experience that is not possible with online, television or radio ads.
“We are extremely excited about the potential of Taste-it Notes and our Peel ‘n Taste flavor strips to engage newspaper readers in flavorful advertising,” said Jay Minkoff, president and CEO of First Flavor. “We believe this type of sensory experience helps companies connect to their customers in a completely new and innovative way and drives product trial – and according to research reports conducted by our past clients, it works.”
“We believe Taste-it Notes could be a breakthrough in newspaper advertising – at a time when newspaper executives are increasingly interested in innovative solutions that will assist their print advertisers to increase revenue and differentiate their brand,” said Michael J. Dodd, president at US Ink. “Now, advertisers that are seeking these creative ways of breaking through the clutter of messages all targeted at the same people can use our Taste-it Notes and this new taste marketing technology to enhance the power of their printed products.”
First Flavor’s Peel ‘n Taste technology has been used to drive successful advertising campaigns for numerous established brands, including Welch’s, Campbell’s, Arm & Hammer, SKYY Vodka and Sunny Delight.