Sun Chemical Group B.V. (www.sunchemical.com) and InkSure Technologies Inc., a developer of covert encoded-ink authentication solutions, have launched a strategic marketing alliance to offer machine-readable ink-based brand and document authentication solutions under the SunSure brand name.
Tailored to the exact needs of each client, SunSure solutions harness the quality of Sun Chemical’s inks and coatings together with the flexibility and affordability of InkSure’s proprietary authentication technologies, to slash counterfeit and diversion losses.
SunSure’s underlying concept is the use of “encoded ink,” ink embedded with unique signature codes, in the printing of documents, product packaging and other applications and the ability to “sense” the ink using low-cost optical readers. InkSure’s proprietary reader technology can be incorporated into a variety of devices as required by specif
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