09.12.05
INX International Ink Co. (www.inxintl.com) has introduced initiatives to help printers make better-informed decisions about ink purchases – thus driving down costs, boosting press performance and overall returns.
“Although the cost of ink is relatively minor compared to paper, presses and operation, it can have a huge impact on a printer’s bottom line,” said INX International CEO Rick Clendenning. “The more users know about ink, the more they can make their investment pay. But especially in today’s economy, system performance, productivity and profit pressures demand that they factor-in a full spectrum of items and issues when making purchase decisions. They tell us that a combination of new-product development, specialized technical support and services—not just products—often plays a crucial role. In short, buying ink involves a lot more than ink.”
In response, INX is offering applications-focused solutions teams, and is showcasing a multi-faceted offering of relevant print industry experience and expertise in a series of mini-seminars at the INX exhibit during Graph Expo 2003.
Regarding the solutions-team approach, Mr. Clendenning noted that while product development, service and technical support are available from major manufacturers, “typically the company salesman is the only person a customer sees or can contact easily. When users need additional answers, an ‘hourglass’ effect inhibits the flow of information to and from specialists.
“We’re eliminating that problem by establishing solutions team ‘Go-To Crews’ — a set-up and method that enables quick, easy and, when needed, direct access to practicing experts with the specialized know-how,” he said.
To further prove their point, INX offered a series of mini-seminar presentations on a variety of ink-related print topics including random dot technology, the link between coatings and ink, Six Sigma, ink dispensing, color management and UV.
“Although the cost of ink is relatively minor compared to paper, presses and operation, it can have a huge impact on a printer’s bottom line,” said INX International CEO Rick Clendenning. “The more users know about ink, the more they can make their investment pay. But especially in today’s economy, system performance, productivity and profit pressures demand that they factor-in a full spectrum of items and issues when making purchase decisions. They tell us that a combination of new-product development, specialized technical support and services—not just products—often plays a crucial role. In short, buying ink involves a lot more than ink.”
In response, INX is offering applications-focused solutions teams, and is showcasing a multi-faceted offering of relevant print industry experience and expertise in a series of mini-seminars at the INX exhibit during Graph Expo 2003.
Regarding the solutions-team approach, Mr. Clendenning noted that while product development, service and technical support are available from major manufacturers, “typically the company salesman is the only person a customer sees or can contact easily. When users need additional answers, an ‘hourglass’ effect inhibits the flow of information to and from specialists.
“We’re eliminating that problem by establishing solutions team ‘Go-To Crews’ — a set-up and method that enables quick, easy and, when needed, direct access to practicing experts with the specialized know-how,” he said.
To further prove their point, INX offered a series of mini-seminar presentations on a variety of ink-related print topics including random dot technology, the link between coatings and ink, Six Sigma, ink dispensing, color management and UV.