09.08.05
INX International Ink Co. recently redesigned its web site. Located at www.inxinternational.com, the new site design is more user friendly and dynamic, said Michael Mierzwa, internal webmaster for INX.
“It went through extensive usability testing in-house before it was released to the public,” Mr. Mierzwa said. “One of our goals was to ensure an interactive, friendly personality that respects your time with ease of navigation and supplies you with helpful information. The faster you can find the information you’re looking for, with as few clicks as possible, the better.
“With that in mind, the menu systems were looked at, and in some instances changed to help achieve our goal,” Mr. Mierzwa continued. “The overall content structure is also completely new. For content categories, we took a look at past statistics and from that decided on which areas were generating traffic and which weren’t. That determined what areas of the site returned.
“INX International Ink Co. is a global operation dedicated to providing quality products and services to their customers in the states and throughout the world,” Mr. Mierzwa said. “Our web site not only introduces people to the products and services INX has to offer, but also is there as a helpful resource printers can use to produce higher quality products and to reach their full potential. The objective is to provide a wide variety of industry specific information and around the clock support to help meet consumers’ printing needs.”
“It went through extensive usability testing in-house before it was released to the public,” Mr. Mierzwa said. “One of our goals was to ensure an interactive, friendly personality that respects your time with ease of navigation and supplies you with helpful information. The faster you can find the information you’re looking for, with as few clicks as possible, the better.
“With that in mind, the menu systems were looked at, and in some instances changed to help achieve our goal,” Mr. Mierzwa continued. “The overall content structure is also completely new. For content categories, we took a look at past statistics and from that decided on which areas were generating traffic and which weren’t. That determined what areas of the site returned.
“INX International Ink Co. is a global operation dedicated to providing quality products and services to their customers in the states and throughout the world,” Mr. Mierzwa said. “Our web site not only introduces people to the products and services INX has to offer, but also is there as a helpful resource printers can use to produce higher quality products and to reach their full potential. The objective is to provide a wide variety of industry specific information and around the clock support to help meet consumers’ printing needs.”