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    Expert's Opinion

    Digital Print for Corrugated: The Future Condition of Things

    drupa 2021 article series: Essentials of Print No. 14

    Digital Print for Corrugated: The Future Condition of Things
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    Nick Kirby11.06.20
    My great grandfather, Thomas Kirby, once said: “Wisdom lies not in regretting the inevitable but in adapting oneself to the altered condition of things."    He printed this statement in his publication, “Saddlery and Harness," in response to the uproar from his readers after the first car was seen in Walsall, UK, in 1896. The internal combustion engine was perceived as the beginning of the end for the local allied horse trades and consequently, his readers wanted to destroy its threat to protect their equine-related businesses. Thomas was a brave man to challenge his customers’ cynicism by urging them to change!   In many ways, I relate Thomas’ statement to the digital world we live in today as it has challenged traditional analog methods. From smartphones to the internet and Amazon, we have witnessed a dramatic change in the last 25 years or so as a result of digitized technologies.   Buying a digital printer is not l

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