Kristin Adams, Marketing manager, Kao Collins09.11.20
Kao Collins Inc. identified and analyzed important trends in high-performing and underperforming segments of the inkjet printing industry during the six months since the coronavirus pandemic began disrupting businesses and the global economy.
“We’re adapting and finding new ways to navigate the new normal now,” said Stephen Buchanan, business development manager at Cincinnati-based Kao Collins.
Trend 1: Increasing Demand for Food and Pharma Packaging
The demand for packaging inks has grown dramatically since February of 2020. In the uncertainty, consumers stockpiled many packaged goods beyond toilet paper – packaged food was also disappearing from store shelves fast, and food producers struggled to keep pace.
Likewise, health-conscious consumers around the world bought more over-the-counter medicines. Pharmaceutical and medical-supply companies worked at a faster pace to keep hospitals adequately s
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