Digitalization "about questioning existing business logic in the light of new possibilities offered by the latest digital technologies," Pauchard writes.
Alexandre Pauchard, Head of Group R&D, BOBST05.07.20
Digitalization, defined as the use of digital technologies to change a business model and provide new value-producing opportunities, is transforming entire industries with varying speed and scope.
The retail, media and banking sectors are examples of industries that have been shaken to their core over a relatively short period. By and large, digitalization is not just the implementation of digital technologies into existing business architectures; it is about questioning existing business logic in the light of new possibilities offered by the latest digital technologies.
The packaging industry is also undergoing a profound transformation, with brand owners shaking its value chain.
They are under pressure from the competition, market expectation and new local brands to reduce new product cycle times, from packaging design to arrival on the shelves.
The reduction of lot sizes, the continual growth of digital printing and the
Continue reading this story and get 24/7 access to Covering the Printing Inks, Coatings and Allied Industries - Ink World for FREE
Ink World magazine has tracked the growth of the ink industry and its allied industries through years of changes, technology, evolution, consolidation and market development. No other magazine has been around for as long or covered as much of the global printing ink business. This website is dedicated to providing in-depth industry coverage and late-breaking news.
Already a subscriber? Login