Digitalization, defined as the use of digital technologies to change a business model and provide new value-producing opportunities, is transforming entire industries with varying speed and scope.    The retail, media and banking sectors are examples of industries that have been shaken to their core over a relatively short period. By and large, digitalization is not just the implementation of digital technologies into existing business architectures; it is about questioning existing business logic in the light of new possibilities offered by the latest digital technologies.   The packaging industry is also undergoing a profound transformation, with brand owners shaking its value chain.    They are under pressure from the competition, market expectation and new local brands to reduce new product cycle times, from packaging design to arrival on the shelves.    The reduction of lot sizes, the continual growth of digital printing and the