Alvise Cavallari discusses digital printing and packaging.
Alvise Cavallari, Nestlé05.05.20
The world of packaging is facing many changes. The drivers behind these changes include new routes to market such as e-commerce, new supply chain models like multichannel supply, but also new regulatory and sustainability requirements and new customer demands for more customized and personalized products. New technologies and materials are required for — and indeed enable — these changes to occur.
Digital printing is one such breakthrough within the packaging world and one in which Nestlé has invested in recent years, observing developments and driving them towards the specific needs of food packaging for their businesses.
What a privilege to see how the centuries-old "analog" printing industry is reinventing itself ‘digitally’ in such a short time: it has only taken about twenty years for digital printing to enter every sector of printing per se. It is fast getting real even in the challenging area of food packagin
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