Kim Beswick, GM, Memjet Office and Desktop Systems09.03.19
Inkjet printing technology has been growing steadily for years, but as research indicates, the market opportunities for inkjet have never been stronger.
In its report, “A Bright Future for Color Inkjet Digital Printing in Global Labels and Packaging Markets,” industry research firm Vandagraf projects that color inkjet digital printing across the label and packaging industries – which are all seeing double-digit growth – will accelerate through 2023.
The report notes that growth in digital color printing comes as demand for mass versioning and customization of labels outpaces the traditional production of large volumes of labels. Converters can expect increases in their short-run prototyping, versioning, and need resources such as substrate materials, digital inks, and digital printing technology that can produce these and similar short runs on a regular and increasing basis.
“Digital color printing technology has become a vital resource for brand owners
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