Christoph Plankel, Head of Product Design, ALPLA 08.20.19
I have been a keen user of the Store Visualizer software solution since I joined ALPLA’s Product Design department. I find it fascinating how this tool allows us to bring our initial design ideas to life, so to speak, at a very early stage in the development process. We can simulate prototypes down to the very last detail – glossy or matt surfaces, the colors, the fill level in the case of transparent bottles, the light situation on the store shelf.
Something that we thought a lot about internally, in the beginning, was whether this was all just a bit of a gimmick. How do our customers benefit? How does Store Visualizer help my team develop new packaging systems? How can we make the most of the benefits of this technology?
Speeding things up
ALPLA produces a lot of different packaging units for so-called fast-moving consumer goods. This is an extremely dynamic sector so the crucial factors are the ability to react quickly, competitive innovations in response to the latest
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