Christoph Ruef, VP and GM, Americas Printing Business - HP09.13.18
Throughout the printing industry, experts, companies and designers are working to reap the economic benefits of sustainable practices. While this is impacting the entire printing ecosystem, some especially interesting initiatives are happening in the printing supply chain, where technological innovations are uniting efficiency and excellence.
As a production-based industry, commercial printing doesn’t intuitively segment into specific stages. So, I would define the supply chain as the various processes and services enacted between the production of print-related materials (printers, printing supplies, paper) and the distribution of finished products.
There are two prominent, pro-sustainable ideas that greatly impact the printing supply chain while offering a variety of benefits; from cost-savings to competitive edges. And I would encourage my colleagues in the printing business to embrace them.
Doubling Down on Digital
Perhaps the most impactfu
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