Sophisticated packaging design technologies enable customers to distinguish between real and counterfeit medicines.
Alexander Baumgartner, CEO, Constantia Flexibles02.05.18
Counterfeit pharmaceutical and food products put consumers’ health and the identity of brands at risk. As a packaging expert, Constantia Flexibles manufactures innovative packaging solutions so that counterfeits are ruled out. Some of these solutions were being presented at the Pharmapack fair in Paris.
In regions such as Africa and Asia, up to 30% of all pharmaceutical products are counterfeit. Product piracy affects even food producers. Counterfeit products of every description can be detrimental to health. It goes without saying that product counterfeiting and the related impact on health also lead to a loss of confidence in the original brand. Anti-counterfeiting is becoming ever more important to protect consumers and companies. This involves taking steps to increase the counterfeit protection of products. Constantia Flexibles has been working hard for many years on further improving packaging that clearly distinguishes branded products from counterfeits.
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