As printing is being reinvented, it is well placed to respond to new opportunities, balancing economic and sustainability.
Laurel Brunner, Managing Director, Digital Dots12.01.15
Economic concerns, technological threat and uncertain futures have contributed to a crisis of confidence in print. Throw in rapidly changing market expectations and media choices, and you have an industry that’s been on the back foot for several years. But a reversal is underway. Print is reinventing itself to be more vibrant than ever, an energetic force in a multichannel communications world.
Years of turmoil have forced printers to refine their systems, minimise waste and maximise process automation and efficiency. Streamlined process management and being based on a renewable resource make print a highly sustainable, as well as effective, medium. Rising environmental awareness is encouraging environmentally smart media buyers to refocus on print.
The forces shaping today’s print industry and its sustainability are complex and often confusing for printers and their customers. Factors include electronic media, technological innovation, crossmedia
Continue reading this story and get 24/7 access to Covering the Printing Inks, Coatings and Allied Industries - Ink World for FREE
Ink World magazine has tracked the growth of the ink industry and its allied industries through years of changes, technology, evolution, consolidation and market development. No other magazine has been around for as long or covered as much of the global printing ink business. This website is dedicated to providing in-depth industry coverage and late-breaking news.
Already a subscriber? Login