Real growth is forecast over the next five years at an average annual growth rate of 4.9%
Sean Smyth, Smithers Pira04.16.15
Labels are an attractive growth market, valued at $32.7 billion globally in 2014, the equivalent of some 909 billion A4 prints. Real growth is forecast over the next five years at an average annual growth rate of 4.9% to 2019.
The market development is primarily driven by the changing needs of packaging buyers, trying to serve more consumers. The most widely used labels are pressure sensitive grades, mostly web fed, which account for 64.6% of the market value in 2014, and 56.6% of the print volume.
A new study from Smithers Pira – The Future of Label Printing Markets to 2019 – shows Asia is the largest regional producer of labels, and its share will grow between 2009 and 2016 to more than 41% of the world’s value by 2019. Flexography is the most common print process in label production, although digital methods are growing rapidly and taking an increasing share.
Labels can help secure and trace items throughout the supply chains, providing tamper evidence and
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