09.19.23
HP Inc. launched the new HP Latex 630 printer series, completing HP’s Latex range and making white ink technology available to print service providers (PSPs) of all sizes.
White ink allows users to produce a more impactful range of signage and décor jobs with stunning image quality and colors that jump off the page, creating attention grabbing campaigns for end-customers.
The HP Latex 630-series, as with the rest of HP’s Latex portfolio, allows firms to offer more sustainable printing services: with water-based latex inks that give off negligible chemicals or odors; UL ECOLOGO and EPEAT environmental certifications; and carton-based cartridges that reduce plastic by using 100% recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop process - including post-consumer beverage bottles.
“The new HP Latex 630-series packs our leading latex features, such as white ink, into a more compact and affordable form factor - allowing even the smallest of print businesses to effortlessly deliver high impact signage and décor applications, boosting margins,” said Daniel Martinez, GM, HP Large Format. “Beyond the hardware, we have continued to innovate when it comes to services and solutions, with new cloud-based HP Print OS functionalities giving time-pressed users the ability to process and monitor jobs from virtually anywhere.”
The HP Latex 630 family provides a number of options and features, including:
• A choice of four SKUs: The HP Latex 630 and HP Latex 630 W – the latter with white ink functionality, and HP Latex 630 and 630 W Print & Cut – giving customers the option of upgrading to a dual-device solution, with print and cut functionality.
• Saves time with automated front-loading system and simple, fast load/unload workflows.
The HP Latex 630, HP Latex 630 W, HP Latex 630 Print & Cut Plus, and HP Latex 630 W Print & Cut Plus are expected to be available from Sept. 19, 2023, in major markets globally.
The HP Print OS Design & eCommerce solution is expected to be available from November in the UK, Spain, Australia and New Zealand.
White ink allows users to produce a more impactful range of signage and décor jobs with stunning image quality and colors that jump off the page, creating attention grabbing campaigns for end-customers.
The HP Latex 630-series, as with the rest of HP’s Latex portfolio, allows firms to offer more sustainable printing services: with water-based latex inks that give off negligible chemicals or odors; UL ECOLOGO and EPEAT environmental certifications; and carton-based cartridges that reduce plastic by using 100% recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop process - including post-consumer beverage bottles.
“The new HP Latex 630-series packs our leading latex features, such as white ink, into a more compact and affordable form factor - allowing even the smallest of print businesses to effortlessly deliver high impact signage and décor applications, boosting margins,” said Daniel Martinez, GM, HP Large Format. “Beyond the hardware, we have continued to innovate when it comes to services and solutions, with new cloud-based HP Print OS functionalities giving time-pressed users the ability to process and monitor jobs from virtually anywhere.”
The HP Latex 630 family provides a number of options and features, including:
• A choice of four SKUs: The HP Latex 630 and HP Latex 630 W – the latter with white ink functionality, and HP Latex 630 and 630 W Print & Cut – giving customers the option of upgrading to a dual-device solution, with print and cut functionality.
• Saves time with automated front-loading system and simple, fast load/unload workflows.
The HP Latex 630, HP Latex 630 W, HP Latex 630 Print & Cut Plus, and HP Latex 630 W Print & Cut Plus are expected to be available from Sept. 19, 2023, in major markets globally.
The HP Print OS Design & eCommerce solution is expected to be available from November in the UK, Spain, Australia and New Zealand.
