11.10.21
Direct Edge Media is expanding its fleet of printers from Electronics For Imaging, Inc. at its Denver facility with two new EFI VUTEk 5r+ roll-to-roll printers and a VUTEk h5 hybrid flatbed/roll-to-roll printer. These equipment additions create an opportunity for the high-volume display graphics facility in Denver to add more speed while reducing costs.
“In the current market situation, costs are going up and our customers are seeing fewer sales,” said Direct Edge COO Jeff Shumaker. “Therefore, we need to be as competitive as possible while still turning a profit. EFI helps us to do that.”
The newly installed 205-inch-wide VUTEk 5r+ UV LED inkjet devices can print superior-quality images quickly, while giving users the highest range of options for faster through-put and automated productivity. Direct Edge’s new roll-to-roll solutions feature a reengineered printing algorithm that delivers superior quality with a lower total cost of owner-ship.
The printers offer resolutions up to 1,200 dots per inch (dpi), with EFI’s 7-picoliter Ultra-Drop Technology delivering multi-drop addressability for high-definition image quality.
The VUTEk h5, EFI’s newest-generation high-production hybrid UV LED printer, is a 126-inch-wide printer that features resolutions up to 1,200 dpi with 5-picoliter UltraDrop Technology. The VUTEk h5 model prints with up to eight colors, but the extended color gamut possible with the printer’s four-color process inkset gives Direct Edge the ability to produce premium-quality work at fast speeds of up to 109 boards per hour using a CMYK x 2 ink configuration.
Producing high-quality work quickly has always allowed Direct Edge to be a leading provider in the venue and event space. When Direct Edge acquired Denver-based signage provider SLXL in 2020 from Anschutz Entertainment Group (AEG) – the American subsidiary of the world's largest owner of sports teams and sporting events – it cemented Direct Edge as a leading-edge graphics provider for many of the biggest events in sports and entertainment.
“Direct Edge has become one of our largest customers, one that has been able to perse-vere, and gain a stronger competitive edge, in a challenging market,” said Frank Mallozzi, chief revenue officer, EFI. “The ability to meet the exacting requirements needed in very important event installations it handles puts Direct Edge Denver in the very top tier of display graphics innovators.”
This summer, Direct Edge produced graphics for Major League Baseball’s 2021 All-Star Game at Coors Field in Denver. Colorado Springs-based USA Triathlon, the national gov-erning body for triathlon events, is also a high-volume account.
“We produce graphics for races and weekly events,” said Shumaker. “We also handle store refreshers for up to 1,400 retail locations that carry their gear.”
Direct Edge Denver is also the official signage and graphics provider for Ball Arena, the Denver Nuggets, the Colorado Avalanche, the Colorado Rapids, the Colorado Mammoth and Dick’s Sporting Goods Park.
“In the current market situation, costs are going up and our customers are seeing fewer sales,” said Direct Edge COO Jeff Shumaker. “Therefore, we need to be as competitive as possible while still turning a profit. EFI helps us to do that.”
The newly installed 205-inch-wide VUTEk 5r+ UV LED inkjet devices can print superior-quality images quickly, while giving users the highest range of options for faster through-put and automated productivity. Direct Edge’s new roll-to-roll solutions feature a reengineered printing algorithm that delivers superior quality with a lower total cost of owner-ship.
The printers offer resolutions up to 1,200 dots per inch (dpi), with EFI’s 7-picoliter Ultra-Drop Technology delivering multi-drop addressability for high-definition image quality.
The VUTEk h5, EFI’s newest-generation high-production hybrid UV LED printer, is a 126-inch-wide printer that features resolutions up to 1,200 dpi with 5-picoliter UltraDrop Technology. The VUTEk h5 model prints with up to eight colors, but the extended color gamut possible with the printer’s four-color process inkset gives Direct Edge the ability to produce premium-quality work at fast speeds of up to 109 boards per hour using a CMYK x 2 ink configuration.
Producing high-quality work quickly has always allowed Direct Edge to be a leading provider in the venue and event space. When Direct Edge acquired Denver-based signage provider SLXL in 2020 from Anschutz Entertainment Group (AEG) – the American subsidiary of the world's largest owner of sports teams and sporting events – it cemented Direct Edge as a leading-edge graphics provider for many of the biggest events in sports and entertainment.
“Direct Edge has become one of our largest customers, one that has been able to perse-vere, and gain a stronger competitive edge, in a challenging market,” said Frank Mallozzi, chief revenue officer, EFI. “The ability to meet the exacting requirements needed in very important event installations it handles puts Direct Edge Denver in the very top tier of display graphics innovators.”
This summer, Direct Edge produced graphics for Major League Baseball’s 2021 All-Star Game at Coors Field in Denver. Colorado Springs-based USA Triathlon, the national gov-erning body for triathlon events, is also a high-volume account.
“We produce graphics for races and weekly events,” said Shumaker. “We also handle store refreshers for up to 1,400 retail locations that carry their gear.”
Direct Edge Denver is also the official signage and graphics provider for Ball Arena, the Denver Nuggets, the Colorado Avalanche, the Colorado Rapids, the Colorado Mammoth and Dick’s Sporting Goods Park.