09.21.21
Quad/Graphics, Inc. announced the appointment of experienced outcome-based marketing executive Kris Persons as SVP of direct marketing. Persons most recently served as VP and enterprise growth leader for Merkle, a global performance marketing agency.
Prior to Merkle, she served as VP at Epsilon, where she oversaw the marketing company’s client service delivery teams supporting large retail and quick-service restaurant brands.
Persons brings to Quad her experience in helping brands transform the way they reach and engage consumers through data-driven personalization. Her expertise will further accelerate Quad’s highly strategic approach to marketing that differentiates brands in a crowded marketplace.
Together with Julie Currie, EVP and chief revenue officer, Persons will help develop and advance Quad’s data-led approach to delivering highly personalized and targeted messaging across multiple online and offline channels to drive acquisition, retention and engagement.
“Some of the most recognizable brands in the world turn to us for strategic marketing solutions, and we continue to add high-caliber talent to our team to help marketers and brands bring breakthrough programs to life,” said Joel Quadracci, Quad chairman, president and CEO. “Data and analytics come into play at every step of the marketing process, and Kris’ extensive experience and marketing insights will help us apply those capabilities to maximize impact for our clients.”
Prior to Merkle, she served as VP at Epsilon, where she oversaw the marketing company’s client service delivery teams supporting large retail and quick-service restaurant brands.
Persons brings to Quad her experience in helping brands transform the way they reach and engage consumers through data-driven personalization. Her expertise will further accelerate Quad’s highly strategic approach to marketing that differentiates brands in a crowded marketplace.
Together with Julie Currie, EVP and chief revenue officer, Persons will help develop and advance Quad’s data-led approach to delivering highly personalized and targeted messaging across multiple online and offline channels to drive acquisition, retention and engagement.
“Some of the most recognizable brands in the world turn to us for strategic marketing solutions, and we continue to add high-caliber talent to our team to help marketers and brands bring breakthrough programs to life,” said Joel Quadracci, Quad chairman, president and CEO. “Data and analytics come into play at every step of the marketing process, and Kris’ extensive experience and marketing insights will help us apply those capabilities to maximize impact for our clients.”