04.30.21
Durst launched the P5 TEX iSUB.
The abbreviation iSUB stands for "inline sublimation."
The soft signage market is experiencing enormous growth rates in all areas of application - from visual communication and decor to textile clothing. In the period from 2017 to 2023, the sales volume will increase by more than 60%, according to a forecast by Keypoint Intelligence. Converted to absolute figures, the market will grow globally from around $19.2 billion in 2019 to $31.4 billion (2023).
Several trends can be pinpointed for this continued growth, which speaks in favor of the soft signage market. These include environmental friendliness through the use of water-based, odorless inks. Other user benefits include cost efficiency in logistics and low ink consumption, as well as fast project implementation and a wide range of applications.
"Durst has been active in the soft signage market since 2010, and we have been able to place over 250 systems from the Rhotex series on the market worldwide," said Christian Harder, VP sales, Durst Group AG.
In tune with these trends in the soft signage market, Durst has developed the P5 TEX iSUB, which is based on the successful P5 platform with a maximum print width of 3.3 meters.
At the heart of the Durst P5 TEX iSUB is the integrated inline fusing for direct printing on polyester fabrics.
"No investment and no floor space is required for a calendar," said Andrea Riccardi, head of Product Management, Durst Group AG. "The Durst P5 TEX iSUB is operated by only one operator, and the process acceleration also increases our customers' ability to deliver."
The Sublifix dye sublimation ink developed by Durst delivers vivid colors, even on difficult media such as blackback or backlit for lightboxes or flags, according to the company.
The maximum print speed is 383 m2/hour when the 330 cm print format is fully utilized.
The Durst P5 TEX iSUB is currently undergoing field testing at the Italian ABS Group.
"The Durst P5 TEX iSUB will also prove its reliability in 24/7 operation and deliver a significant increase in quality to our customers," said Riccardi.
"The P5 TEX iSUB combines efficiency, quality and productivity at the highest level. At Durst, we are convinced that our solution will give a significant boost to the soft signage market," Harder added.