04.22.21
Smurfit Kappa’s three-liter Bag-in-Box packaging design received Amazon’s “Frustration-Free Packaging” (FFP) certification.
This is a world-first for a generic packaging design, applicable for a wide range of products, according to Smurfit Kappa.
The company said it unveiled this Amazon FFP pre-certification to thousands of customers at its recent invite-only virtual Better Planet Packaging event.
Businesses selling on Amazon Marketplace can now use this ready-to-go, pre-certified Bag-in-Box design avoiding the need to go through costly and time-consuming testing at a specialized ISTA-certified laboratory to gain FFP certification, according to Smurfit Kappa.
“We are delighted to partner with Amazon to deliver the first-ever pre- certified FFP design," Smurfit Kappa VP of Innovation and Development Arco Berkenbosch said. "It is a testament to the experience Smurfit Kappa has gathered conducting ISTA certified packaging analysis and Amazon FFPcertification over the past 14 years. This new collaboration gives businesses the opportunity to sell through Amazon Marketplace at a much faster speed.”
Bag-in-Box, part of Smurfit Kappa's eBottle portfolio, is the ideal packaging solution for transporting liquids, such as juices and wine, to be sold online, according to the company.
It is robust enough to protect the product during transit and its shape allows for optimal logistical efficiency and handling, according to Smurfit Kappa.
Bag-in-Box uses on average 75% less plastic than rigid plastic packaging and has easy to separate materials, therefore guaranteeing high recycling rates, according to Smurfit Kappa.