04.16.21
Amcor said it leveraged its global R&D resources to help put enviro-conscious consumers first by making Smarties the first confectionery brand to move to recyclable paper packaging in Australia.
The new packaging is made from sustainably sourced thermoformable paper and is dynamic enough to be printed on with either flexographic or gravure technology and finished with a heat or cold-seal adhesive, according to Amcor.
The new packaging technology with its various applications is used across the Smarties Chocolate Block and Bar product range, is fully recyclable and can go in home recycling bins, according to Amcor.
“As a diversified packaging company, we’re focused on delivering the most sustainable packaging possible – whilst also ensuring product protection and customer convenience – to help our customers meet end consumer needs," said Simon Roy, VP and GM, Amcor Flexibles Australia & New Zealand. "This new range of packaging reaffirms our commitment to ensuring all our packaging is designed to be recyclable or reusable by 2025.”