Kornit Digital announced that UK-based Kitlocker implemented two Kornit Avalanche Poly Pro systems.

Kitlocker operates within several sectors of the sports and leisurewear market, providing team gear for schools, football clubs, and other sporting organizations, managing e-commerce platforms on behalf of those organizations. 

Kornit said its Poly Pro system is the only single-step digital direct-to-garment (DTG) technology developed specifically for imprinting polyester and poly-blend materials, extending the company’s patented process for waste-free production with durability, precise graphic detail, and the broadest color gamut to popular sports and athleisure apparel. 

“The Kornit Avalanche Poly Pro allows for far superior quality of finish for embellishment compared to traditional print techniques,” said Mike Kent, co-owner of Kitlocker. “When we were shopping around for alternatives, it was obvious the sort of single pass, and its ability to print on polyester was certainly market-leading—there was no alternative that could do that. The machines are quick and reliable, with very little downtime, which is massively important to me as a business owner.”

According to Kent, the technology has enabled Kitlocker to approach new markets that had always been off-limits previously.

“The system allows us bigger print areas, more colors, and more elaborate designs, and our customers to uniquely embellish their garments on a wide range of products from different brands with lots of different kinds of creative outputs,” Kent said.

“Our systems help brands like Kitlocker sync supply with demand, eliminating waste and making them more reactive to customer needs,” added Chris Govier, KDEU managing director. “Kornit Avalanche Poly Pro extends the efficiency, sustainability, quality, and logistical benefits of digitization to the booming sports and athleisure apparel market. Being able to give its customers the widest assortment of gear, customized in any quantity, on-demand, is a winning game plan for Kitlocker.”