Heidelberg is expanding its printing press exports from Shanghai to meet the demand for printing systems, particularly in its Asian core markets. The company is now exporting machinery from its site in Shanghai to more than 40 countries.
Since being established in 2005, the site now has approximately 450 employees and manufactures printing presses for commercial and packaging printing across all standard format classes. Production is centered on the 70 × 100 format class, specifically the Speedmaster CD 102 and Speedmaster CS 92 models.
The main customers besides China are other Asian markets such as Japan, Indonesia, Malaysia, India, and the Philippines. However, the number of Chinese-manufactured ma-chines being exported to Europe – predominantly standard printing presses – is also increasing. For example, Chinese-made presses have been installed in Germany, Italy, Switzerland, and France. In South and Central America, countries such as Mexico and Brazil have been placing orders. The export rate from China is currently at 19% and rising.
“Our production at the Chinese site in Shanghai is a success story, not just in terms of the Chinese market, but also and increasingly with regard to the rest of the world,” said Heidelberg CEO Rainer Hundsdörfer. “Already, around one-third of all the Heidelberg printing units being manufactured are coming from this plant.”
