Alexander’s Print Advantage, a US-based provider of on-demand printing and fulfillment services, added an HP Indigo 100K Digital Press, in a move to expand capacity to meet the growing demand for fully automated digital printing, especially in the app-driven, personalized, photo market.
Providing services throughout the US and internationally from its headquarters in Utah, Alexander’s said its rapidly growing digital printing business is experiencing annual growth of more than 25%.
In addition to the new 29-inch HP Indigo 100K Digital Press, Alexander’s also installed a 29-inch HP Indigo 12000 last year.
“The whole year of 2020 was an uptick in photo products, across all types of applications. We needed to add capacity to keep up with the volume, and the HP Indigo 100K is offering the highest throughput in the B2 format for its footprint,” said Jeff Alexander, president and CEO.
The new press was installed and running just in time for the holiday peak season operating 24/6 alongside four additional HP Indigos.
“The HP Indigo digital presses can batch and process large volumes of orders coming into the system every day and deliver high color quality with speed,” said Alexander. “We run an all-digital shop requiring ultra-reliable printing platforms that are as productive as necessary to meet volume requirements and SLA’s of our clients.”
According to Alexander, the COVID-19 pandemic has boosted demand for online orders of personalized photo, commercial print and publishing products from its customers offering B2C app and online services.
