American Litho, a leading direct mail solutions provider, installed the first HP PageWide Web Press T250 HD in the U.S. to deliver personalized direct mail for digital trigger marketing campaigns.

The 22-inch continuous inkjet HP PageWide Web Press T250 with HP Brilliant Ink enables new versatility with an expanded color and paper gamut for high-volume commercial, publishing, transaction, and direct mail applications.

“At American Litho, we tailor our capabilities to meet the needs of our customers, and in 2020 we found ourselves adapting more than ever. Investing in our equipment to further propel the powerful combination of print and digital services is vital to providing a standout product every time,” said Frank Arostegui, executive VP of sales. “With the HP PageWide T250, we can deliver a larger share of direct mail campaigns and other projects that incorporate strict quality and color requirements with very short turnaround times.”

Headquartered in greater Chicago, American Litho’s range of commercial print clients includes financial services, insurance, retail, health care, fast food, travel, entertainment, health and beauty, and education.

“We see greater demand from leading clients who are on the forefront of direct mail marketing. They are bringing us advanced campaigns with large pieces, intricate pieces, often running at volumes of 7 million or more in a single campaign,” Arostegui said.

A worldwide launch customer for the new HP PageWide T250 HD, American Litho has also now upgraded its HP PageWide T240 HD to the T250 capabilities. 

American Litho also operates the HP Indigo 12000 Digital Press.

“Direct mail marketing is more effective than ever, with an in-person, tactile experience delivering significantly higher response rates compared with digital advertising. American Litho’s continued investment in high-quality inkjet firepower positions it to deliver the high demand from brand advertisers for direct mail with a quick turnaround,” said Carles Farre, VP and GM, HP PageWide Industrial.