Electronics For Imaging, Inc. announced a new reforestation initiative in coordination with new EFI Cretaprint ceramic printer sales.
Under this new initiative, EFI will plant 17 trees for every new Cretaprint printer sold: A number that, EFI said, is equivalent to approximately three tons of CO2 emissions, according to 2019 greenhouse gas reporting.
These trees will help customers to offset their CO2 emissions, and upon install of each new Cretaprint, the EFI customer will receive a certificate confirming the planting of the trees.
EFI developed this initiative in collaboration with Bosques Sostenibles in Spain, a company specializing in reforestation efforts that mitigate the effects of global warming.
Bosques Sostenibles is endorsed by Spain’s Ministry of Ecological Transition and has planted 550,000 trees to date in the country’s Iruelas Valley in efforts aligned with the Sustainable Development Goals promoted by the United Nations within its Development Program.
The EFI Cretaprint Hybrid printer features improved ink and cleaning systems and renewed electronics to keep humidity and prevent ink sedimentation in the printheads.
Because of this design, the printer operates with water-based and eco-solvent inks and glazes.
The water-based inks reduce carbon and volatile organic compound (VOC) emissions to the atmosphere by an impressive 90%, with an average reduction of overall carbon emissions of 73%.
EFI Cretaprint eco-solvent inks are formulated with solvents of vegetable origin, without hydrocarbons and esters.
EFI is also extending its tree-planting initiative to the Almassora facility’s other single-pass industrial print technologies, EFI Cubik building material printers and EFI Nozomi corrugated packaging printers.