Anthony Locicero, Associate editor02.15.21
Kornit Digital will present Kornit Fashion Week Tel Aviv 2021 from March 28-April 1.
The opening gala will be hosted by supermodel Bar Rafaeli and Tel Aviv Fashion Week founder Motty Reif.
More than 40 fashion designers will be presenting, and the event’s core theme will highlight the collaboration of technology and fashion to achieve and elevate sustainable production and consumption practices globally.
“A decade ago, I started Tel Aviv Fashion Week in order to promote our local talent internationally,” said Reif. “For the past five years, we’ve been a driving force behind inclusivity in fashion, and now we are tackling the industry’s most pressing issue of our time and joining forces with Kornit in order to make production more sustainable – startup nation technology meets fashion, to change the world together.”
Fashion leads the e-commerce revolution, with apparel representing the top category for online sales, but the industry remains mired in obsolete and inefficient manufacturing processes which, among other issues, are responsible for up to 25% of water pollution globally, according to Kornit Digital.
Kornit Digital said its patented single-step process meets the on-demand needs of the fashion industry globally.
Its processes and technologies are also safer and compound eco-friendly benefits with water-based inks and fixations meeting rigorous retail standards for sustainability, the company said.
“For more than a decade, Kornit has led the charge for on-demand production, and our innovations ensure fashion designers can deliver brilliant designs, limitless color combinations, the finest hand-feel, and unparalleled durability, all while changing the game with production practices that are simultaneously more profitable, more responsive to spontaneous and shifting demand, and more eco-responsible,” said Ronen Samuel, Kornit Digital CEO. “I couldn’t be prouder to present an event that is widely recognized as a beacon for global movements and agendas and demonstrate how diversity and individual expression can be enriched and celebrated hand-in-hand with our shared vision of a more sustainable world.”
