02.03.21
R.R. Donnelley & Sons Company (RRD) announced it will expand its North American production capabilities to support the trading card and collectible card game industry.
According to Sporting News, the popularity of the sports and entertainment trading cards segment boomed amid the COVID-19 pandemic as a large number of people sorted through old collections and ignited an influx of interest that exploded the trading card market.
In addition to sports trading cards, collectible card games continue to excite players and collectors of all ages.
RRD is equipping its Packaging Solutions facility in Reynosa, Mexico with specialty trading and game card finishing and packing capabilities to better meet consumer demand.
Reynosa’s 300,000-square-foot manufacturing space houses 10 sheetfed presses, featuring both UV and conventional printing, and complete finishing capabilities. Investments in the pressroom and specialty finishing capabilities will enable this site to produce cards and their associated packaging by mid-spring of 2021.
“Our commitment and leadership in the card industry remains steadfast and our Reynosa facility, which is located just across the border from McAllen, Texas, is ideally suited for this expansion,” said Lisa Pruett, president, RRD Packaging Solutions. “We will be able to meet increasing client demand for card production and distribution through our expanded capabilities in a central location.”
Additionally, RRD will be installing a 12-color UV press to its Packaging Solutions facility in Durham, NC.
RRD’s Durham operation has served top brands and emerging card publishers for over 30 years and is one of the largest producers of trading cards in North America.
This will be the second press of its kind at the facility.
