WestRock was recognized at the Path to Purchase Design of the Times Awards with six awards for excellence in merchandising solutions, including two platinum awards, the most of any entrant.
The Coca-Cola 4x4 Iconic Permanent Endcap produced for The Coca-Cola Company received a platinum award for Best Shopper Experience.
This award celebrates the program that most effectively enhances the shopper experience by providing entertainment, visual enhancements, navigational assistance or other physical improvements to the retail environment.
The Colgate Target Optic White Advanced Endcap produced for Colgate Global Design & Colgate Palmolive received a platinum award for Best Shopping Solution. This award celebrates the program that most effectively delivers a tool that simplifies, quickens or otherwise improves the act of shopping.
“The WestRock Merchandising Displays team consistently delivers insights-led, shopper-centric solutions that provide true value for our customers,” said Rick Parris, senior VP of Merchandising Displays, WestRock. “I am grateful to the Path to Purchase Institute for recognizing our work and proud of our team members for their continued excellence in designing and executing innovative merchandising solutions.”
Winners:
- Coca-Cola 4x4 Iconic Permanent Endcap for The Coca-Cola Company – Platinum, Best Shopper Experience;
- Colgate Target Optic White Advanced Endcap for Colgate Global Design & Colgate Palmolive – Platinum, Best Shopping Solution;
- Coca-Cola Gingerbread Brand Wall for Swire Coca-Cola – Finalist, Best Collaborative Program (Retailer-Manufacturer);
- GLEEM Pallet Display for Procter & Gamble – Finalist, Best Brand Building Program;
- Native Bathtub Endcap for Native Cos – Finalist, Best Merchandising Solution;
- Walmart Monster Jam Launch Dump Bin for Spin Master Ltd – Finalist, Best Sales Driving Solution (Entered By Saatchi & Saatchi X; Produced by WestRock)
