ProAmpac won a 2020 American Inhouse Design Award, which recognized the new ProActive Recyclable retail shopping bag designed in the company's Design and Sample Lab (DASL) in its Cincinnati headquarters.
ProAmpac’s award-winning design utilized the companies four-step creative process – ideate, illustrate, render and prototype – to facilitate new package development in an organized and rapid fashion.
The process led to a series of recycling graphics and messages on paper bags designed to encourage area residents to increase at-home recycling.
The bag was introduced last year during Earth Day Over the Rhine, a Cincinnati event held in conjunction with the “Keep Cincinnati Beautiful” campaign in which ProAmpac donated more than 1,000 units that were given away to attendees of the event.
The ProActive Recyclable paper handled bag was designed with graphics meant to keep the recycling message forefront.
“The American Inhouse Design Awards win recognizes ProAmpac’s deep commitment to being a design leader in our industry. DASL allows ProAmpac and our customers a creative space to foster new packaging concepts based on current market trends and sustainability is forefront in those trends,” said Sal Pellingra, VP, global application and innovation development. “It was a fun way for our team to help our community and contribute to the Keep Cincinnati Beautiful campaign.”