Cartonajes Santorroman, a leading corrugated packaging and display provider in Spain, purchased an HP PageWide C500 Press, bringing the first water-based ink, industrial-scale digital corrugated solution to the Iberian peninsula.
A major player in the packaging market for wine, beverages and agricultural trays, food safety is a key value of Santorroman’s packaging strategy.
The acquisition is aimed to provide a solution for packaging that can be safe for food and sensitive products for brands while delivering packaging campaigns with a quick turnaround.
“As a leader in packaging innovation, we are investing now to deliver our clients the benefits and added value of offset-quality, digital post-print. In particular, the HP C500 water-based inks will allow us to produce packaging for our brands that is food-safe for their end consumers” said Leopoldo Santorromán, owner, Santorromán. “On top of this huge advantage, this new production press will allow us to reduce lead time and minimum order quantities to support any size campaign, thereby helping to optimize our clients’ corrugated supply chain.”
Santorromán is scheduled to start the installation of the HP PageWide C500 at the beginning of 2021 at its manufacturing headquarters in Calahorra, La Rioja, where it supplies corrugated packaging to the entire Iberian market. Operating an HP Scitex Corjet since 2001, the addition of the industrial-scale HP PageWide C500 builds on the company’s digital experience.
“The power of water-based, offset quality digital printing in the corrugated packaging market in Iberia is now a reality, thanks to a leading innovator like Santorromán,” said Mark Rowland, EMEA go-to-market manager, HP PWI Corrugated.
HP’s water-based inks are odorless and free of UV-reactive chemistries, enabling a wide range of packaging applications, including primary and secondary packaging for sensitive uses such as food and personal care while requiring no additional barriers. HP’s water-based inks can meet stringent food safety requirements like Nestlé guidance, Swiss Ordinance, EuPIA, and USDA FDA 21 CFR.