Ink World staff07.17.20
On Demand Technologies upgraded to the new HP Indigo 7K Digital Press to boost its printing fleet capabilities with the 19-inch format Indigo digital press.
A wholesale producer for leading web-print digital print brands, ODT is an industry specialist in short-run, variable data and one-of-a-kind print.
ODT operates a highly automated operation for a fast turnaround of customized print items including greeting cards, playing cards, role-playing cards, and real estate collateral.
The new HP Indigo 7K, just released to the market, will lead ODT’s multi-Indigo fleet alongside an HP Indigo 7900 and HP Indigo 7r to maintain and grow its monthly print volume capacity of several million impressions.
“State-of-the-art Indigo presses are uniquely capable of processing thousands of transactions a day to meet today’s radically fast turnarounds. More than 70% of our orders are a quantity of one, such as personalized birthday and holiday greeting cards,” said Tom Van Goethem, ODT owner.
The new HP Indigo 7K Digital Press will also enable ODT to expand its offering using thicker substrates including paperboards and synthetic media.
The press launches a new thick substrate kit supporting a higher range of up to 22 pt. (550 microns/650gsm). The press can also print with more than 20 specialty inks, including HP Indigo ElectroInk Silver for a gamut of metallics, fluorescents, high-opacity Premium White, and ElectroInk Easy Release ink for scratch-off applications.
“These new capabilities are excellent for expanding product range, such as in the wedding space,” Van Goethem said.