Omet has partnered with ACTEGA Schmid Rhyner AG to help deliver labels with enhanced special effects.
ACTEGA Schmid Rhyner AG operates in the field of inks and finishes, while Omet's machines print products with aesthetic and sensorial features.
According to Omet, the new Omet X7, in particular, has been designed to meet the most complex needs in this field, both in terms of finishing materials and applications.
"We transform surfaces into experiences: this is the slogan of our company," said Alexander Ossenbach, site manager ACTEGA Schmid Rhyner AG. "Touch plays an essential role because packaging with special feelings arouses our curiosity and emotions. It shouldn’t be just functional and good-looking: packaging also conveys a message and describes the product inside it. Shopping is a sensory experience. In over 100 countries, companies in the printing and packaging sector rely on our products: UV curing coatings and adhesives of the Wessco brand, aqua coatings of the Galacryl family, solvent-based products (Brivio) and finally Divar for digital varnishes based on UV inkjet technology."
“The market is moving towards new requests and new needs," added Marco Calcagni, Omet sales and marketing director. "We are very careful to offer our customers solutions that satisfy, and sometimes anticipate, these requests. In September 2019 we presented the new Omet X7 at Labelexpo Europe, arousing a strong interest in the wide range of possible effects achievable on printed products. Thanks to the new and high-performance flexo printing units and to the possibility of having inline Soft Touch vertical flexo printing units and the Omet Soft Touch rotogravure unit, the use of special effects bring surprising results, even on shrink sleeve materials."
Among the new product proposals being tested in the field are the Polar coating, a sustainable alternative to hot-foil or metallic effects, and DiVar technology for digital finishing.
To guarantee the maximum security for migration, ACTEGA Schmid Rhyner has developed its own EPPI photoinitiator for low migration coatings, which boosts delicate packaging. There are also the tactile effects SoftTouch, WetTouch, PaperTouch, the Barrier coatings for sustainable products, the Rainbow effect, and shrink sleeves.
